Established in 2011 by husband-and-wife team, Chad and Erin Lee Petersen. They were a couple on a mission to learn high-level skills of making and perfecting quality accessories. They had the eye they just didn’t have the skill... to start.
Fast forward to many hours on Youtube and intense research and documenting trial and error processes they mastered the art. Next steps were to upskill community members to go along with their journey. Every team member has been taught by the couple and have allowed a huge community give back.
Having started their business with funding from the sale of an i-phone 4 got when they took out a 24-month contract when no one else would support them this team really shows that with hard work and determination dreams do come true.